POST-PARTUM IUD - Q&A WITH DAGNACHEW ALEMAYEHU
DKT Ethiopia completed registration of a post-partum intra-uterine device (PPIUD) in April 2017.
In light of the Federal Ministry of Health's prioritization of long-acting reversible contraceptives (LARCs), DKT's PPIUD stands to make an important contribution to Ethiopia's family planning landscape. The product's ease of use, low-cost, and client comfort all suggest that the PPIUD will be rapidly integrated into existing FP service.
DKT's National Key Account Manager, Dagnachew Alemayehu, offered a few thoughts on DKT's newest product.
What's significant about the PPIUD?
The PPIUD is client-friendly and cost-effective. It's inserted up to 48 hours after displacement of the placenta, when the cervix is still dilated, meaning the client is likely to feel less discomfort. It's also inexpensive partly because there's no need for Kelly forceps. The PPIUD is effective at considerably lower cost.
Where is the PPIUD manufactured?
DKT's new PPIUD product is manufactured by Pregna International in India. Pregna International is the same company that makes DKT's standard IUD.
What are DKT's plans to market the new PPIUD device?
We've shared the news about registration with government and non-profit partners, who can begin ordering as needed with 8 weeks lead time. Initially, we will focus on developing a market in Addis Ababa, but expect to expand quickly beyond.
Has DKT settled on a brand name?
As per Food, Medicine and Health Care Administration and Control Authority of Ethiopia (FMHACA) guidelines, DKT will initially introduce the PPIUD using the manufacturer's name and then submit brand and marketing information at a later time.
Are there any other PPIUD distributors in Ethiopia?
No. DKT is the only pharmaceutical and medical supplies distributor with product registration for PPIUD with the FMHACA. This is also the first time a PPIUD device has been registered in Ethiopia. The PPIUD inserter is relatively new globally, so this is not surprising.
Post-partum family planning is one of the Government's priorities.
After seeing a presentation about the PPIUD at the International Conference on Family Planning in 2016 in Indonesia, the Government moved quickly to bring the product to Ethiopia. In the month since we completed registration, the Government included PPIUD in its commodity forecast, which is the first time I've observed this.