DKT LEADS SESSIONS AT NATIONAL CONDOM WORKSHOP IN ADAMA
DKT led participants through sessions on developing information, education and communication (IEC) materials for individual and mass audiences.
“It’s an honor to share our experience communicating about condoms, which is a strength of DKT,” says Befekadu Beyene, DKT’s HEI Officer and Social Media Specialist.
“Since 1990, we have carried out hundreds of marketing campaigns as well as multiple brand introductions and grassroots promotions.”
“All of this has taught us what works in Ethiopia.”
The workshop was organized by the Federal HAPCO with the goal of bringing together diverse actors in condom programming, from supply chain management to monitoring and research. Male and female condoms are uniquely valuable to public health responses as they are the only technology that prevents both STIs, including HIV, and unwanted pregnancy.