DKT/E FACILITATES EXPOSURE VISIT TO THAILAND FOR FIVE YOUNG MARKETERS
Five young Ethiopians will soon travel to Thailand as part of an exposure visit organized by DKT Ethiopia (DKT/E).
The youngsters, all of whom serve as salespeople in DKT/E’s Young Marketer’s (YM) Initiative, will travel to the Southeast Asian country to meet with DKT Healthcare Ltd., DKT International’s subsidiary in Thailand. They will also observe the condom manufacturing and quality control processes firsthand at the Thai Nippon Rubber Industry’s plant outside Bangkok.
Fasil Gutema, DKT/E’s National Sales Head, indicates the exposure visit will provide a valuable learning and motivational opportunity for selected Young Marketers.
“Young Marketers has become an integral part of DKT/E’s national condom sales strategy.”
“By exposing YM salespeople to condom distribution and marketing in another country, we hope to improve their capacity at home.”
The five travelers will be selected by lottery from a total of 16 contestants at a ceremony at Desalegn Hotel in Addis Ababa on January 9. The ceremony will be attended by representatives from the Ministry of Youth, Women and Children’s Affairs and Federal HIV/AIDS Prevention and Control Office.
They travelers will be joined by a member of the Ethiopian media, also selected by lottery.
Started in 2007, YM has grown from a fledgling pilot with distribution of 50,000 condoms per month to a key part of DKT/E’s total condom distribution strategy. YM’s 192 active clubs, spread across all regions of Ethiopia, account for approximately 25 - 50% of DKT/E’s annual condom distribution and generate nearly USD 100,000 in revenue for themselves every year.
In addition to providing DKT/E with a cost-effective distribution mechanism for retail sales, YM serves as a valuable income generating activity for 526 Ethiopian youth.
Founded in 1990, DKT/E is one of the original country offices of DKT International, an international non-profit based in Washington D.C. that is the largest private provider of contraceptives and family planning in the developing world.
Please contact Fitih Tola at Fitihtola@dktethiopia.org.et for more information.