NEW SENSATION BRAND AMBASSADORS SELECTED
The Southern Nations, Nationalities, and Peoples (SNNP) Region has made its case, following the selection of DKT Ethiopia’s 2015 Sensation Brand Ambassadors.
In a country replete with beautiful citizenry, the new ambassadors, Anteneh Teherku and Mihret Abebe, hail from Welkite and Hawassa, respectively, both zonal capitals of the region. The two will serve as the organization’s Brand Ambassadors for the coming three (3) years.
Anteneh, 26, is pursuing an acting degree from Wegagen College. He’s already had roles in the 2014 film Ayrak as well as Yawandoch Guday 2. Mihret, 25, is getting her Health Officer degree from Central University. Both live in Addis Ababa.
To become the 2015 Sensation Brand Ambassadors, Anteneh and Mihret had to compete in a new part of the selection process introduced this year - voting on DKT Ethiopia’s Facebook page.
“The Facebook voting was very difficult,” says Mihret.
“My friends worked hard to help me get to the final round and they were glad when I was selected a winner.”
Final-round selection took place at the Hilton Hotel in Addis Ababa in December 2014. Candidates were evaluated on presentation and motivation by a panel that included representatives of the media and creative worlds as well as former Sensation Brand Ambassadors (video).
In addition to being compassionate young people committed to Ethiopia’s development, Anteneh and Mihret bring several unexpected talents.
Anteneh is a fourth degree black belt in Tae Kwon Do and has worked with commercial sex workers in DKT’s Wise-Up Program.
Mihret has a vision to open a health clinic when she completes her education and work with DKT.
Asked if he was surprised that both 2015 Sensation Ambassadors are from SNNP, DKT Regional Director for SNNP, Solomon Gebre, quipped that he wasn’t surprised at all.
“Everyone knows SNNP for world-class coffee, fun music, and relaxed pace of life.”
“Now they know us as the source of Ethiopia’s most beautiful people.”