DKT is named in honor of D.K. (Deep) Tyagi, who served as Assistant Commissioner of Family Planning for the Government of India. Mr. Tyagi was the architect of an extensive communication and behavior change program that introduced modern methods of FP to hundreds of millions of Indians.
Mr. Tyagi was largely responsible for the design and dissemination of a mass communication program that brought awareness and knowledge of FP to hundreds of millions of Indians. He began his work at a time (1966) when modern contraceptive methods were virtually unknown in rural India. His success in saturating the country with simple, attractive messages and designs (including the Red Triangle, which is now in use in several other countries) overcame age-old communication barriers and greatly increased public awareness of contraception. As an Indian with close ties with his own village in Uttar Pradesh, he saw a basic incongruity between national FP goals and traditional aspirations of rural Indians and his work did much to bridge this gap.
Although he died at the age of 41, Mr. Tyagi made a major contribution to his country’s FP efforts.