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TENDER ANNOUNCEMENT

TENDER ANNOUNCEMENT Design, Production & Printing of POSM and Branding Materials Issued by: DKT Ethiopia Tender Reference: DKT/ET/POSM-Branding/2025/001 Location: Addis Ababa, Ethiopia Submission Deadline: August 10, 2025 Call for Creative & Capable Partners: Let’s Build a Healthier Ethiopia Together DKT Ethiopia invites qualified, innovative, and

TENDER ANNOUNCEMENT Design, Production & Printing of POSM and Branding Materials Issued by: DKT Ethiopia Tender Reference: DKT/ET/POSM-Branding/2025/001 Location: Addis Ababa, Ethiopia Submission Deadline: August 10, 2025 Call for Creative & Capable Partners: Let’s Build a Healthier Ethiopia Together DKT Ethiopia invites qualified, innovative, and reliable advertising agencies to bid for the provision of design, printing, and production services for a wide range of Point-of-Sale Materials (POSM) and branding tools. These materials play a crucial role in promoting informed choices, awareness, and behavior change among communities and health providers across the country. Important: This is not a one-time procurement. The awarded vendor/vendors will be contracted under a framework agreement with the potential for multiple orders placed throughout the year, based on operational needs and campaign rollouts. Scope of Services The successful agency will be responsible for:

Creative Design & Concept Development Culturally sensitive, brand-compliant, and visually impactful designs tailored for health communication. Note: Submitted concepts will carry a significant weight (30%) in the evaluation process.
High-Quality Printing Production of fade-resistant, waterproof, and durable materials suitable for long-term field use in clinics, pharmacies, and outdoor environments.
Promotional & Branding Solutions Includes branded office items, visual aids, and various in-field display formats.

Design and printing quotes must be submitted separately to ensure a transparent evaluation process. Key Materials Overview (Subject to Demand-Based Ordering)

No.	Item	Specifications	Quantity	Quality Standards
1	Provider Education Leaflet	A5, 150gsm Glossy, Double-sided	10,000	Fade-resistant, vibrant print
2	Pharmacy Shelf Talker	100x200mm, 250gsm, Laminated	5,000	Waterproof, tear-resistant
3	Educational Poster	A2, 200gsm Matte, UV Coated	2,000	Long-lasting, smudge-proof
4	Counter Display Box	Custom (300x200x150mm), Rigid Cardboard	500	Sturdy, stackable, full-color print
5	Counter Standee (A4)	350gsm, Self-standing	3000	Foldable, easy to install
6	Pharmacy Poster	A3, 170gsm Silk, High-resolution	3500	Fade-proof, crisp graphics
7	Shelf Talker (Small)	80x150mm, 250gsm, Double-sided	7000	Laminated for durability
8	Drop Card / Leaflet	A6, 130gsm, Bulk Printing	15,000	Cost-effective, clear messaging
9	Counter Card / Shelf Talker	100x150mm, 300gsm, Glossy	4000	Eye-catching, professional finish
10	Tent Card / Wall Poster	A5, 350gsm, Foldable	2500	Double-sided, sturdy design
11	Poster / Hanging Signage	A1, 250gsm, Weather-resistant	1000	Reinforced edges, outdoor-safe
12	Rollup Banner	850x2000mm, Portable Stand	20	500 Lightweight, retractable, high-resolution
13	Business Card	Standard (90x50mm), 300gsm	2000	Premium matte/gloss finish
14	Office Wall Branding	Vinyl/Sticker, Custom Size	100 sqm	Anti-peel, vibrant colors
15	Branded Water Bottles	500ml, Custom Print	1000	BPA-free, durable
16	Office ID Card	Credit card-sized	120	Premium quality and durable materials
17	Apron	Polyester, Custom Print	1,500	Washable, vibrant colors
18	White Pharmacy Gown	Cotton, Embroidered Logo	1,800	Professional, breathable
19	Car Sun-shade	Custom Size, Branded Design	500	UV-resistant, durable
20	Pen	Ballpoint, Custom Print	5,000	Smooth writing, long-lasting
21	Agenda	A5, Spiral-bound, Custom Cover	1,200	High-quality paper, branded
22	Calendar	A4, Wall-mounted, Full-color	3,000	Tear-resistant, glossy finish

Why Work with DKT Ethiopia?

Framework Agreement: Long-term engagement, periodic orders as campaigns evolve
High Impact: Your materials will directly support health interventions nationwide
Transparent Procurement: Fair scoring, open evaluation, and opportunity for feedback
Growth Potential: High-performing partners may be considered for future strategic engagements

Bid Submission Requirements Eligible agencies must submit a well-structured proposal including:

Company Profile
- Legal registration, ownership structure, contact details
- Background in POSM, branding, FMCG, health, or development sectors
Portfolio of Past Work
- At least 3 samples related to POSM or health/social marketing campaigns
Technical Proposal
- Creative concepts tailored to DKT Ethiopia’s mission
- Production lead time, quality assurance, and risk mitigation strategies
Financial Offer (Design & Printing separated)
- Detailed cost breakdown by item, including volume-based discounts
- Pricing validity period, tax inclusions, and payment terms
Legal & Compliance Documents
- Valid business license, VAT and TIN registration certificates

Evaluation Criteria

Criteria	Weight
Creative Innovation	30%
Material Quality & Durability	25%
Cost Competitiveness	20%
Timely Delivery Capacity	15%
Relevant Experience	10%

Submission Instructions

Physical Delivery: DKT Ethiopia Head Office, Gerji, Jacros Road, Addis Ababa, Ethiopia (Clearly label your sealed envelope: Tender Ref: DKT/ET/POSM-Branding/2025/001)
Inquiries: +251 92 140 2502 | +251 93 007 1490
Submission Deadline: August 10, 2025 (Monday) at 10:00 Local Time Late or incomplete submissions will not be considered.

Additional Notes

This is a framework agreement, and DKT Ethiopia reserves the right to issue multiple print requests throughout the contract.
Quantities and product types are subject to change based on real-time programmatic needs.
DKT Ethiopia reserves the right to accept or reject all or part of the tender without obligation.
Shortlisted bidders may be requested to present concepts or samples during a second-round review.

Let’s Co-Create Designs That Inform, Engage, and Empower! This is more than a printing job. It’s a partnership for impact, where your creativity becomes a catalyst for change in reproductive health, youth outreach, and community awareness across Ethiopia.

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