DKT commenced a pilot clinic partnership model with five (5) private clinics in Addis Ababa in April 2015.
The pilot, which entails preferential pricing, technical assistance, and monitoring from DKT’s side and product exclusivity and adherence to rigorous FMoH quality standards on clinics’ side, has proven fruitful in generating awareness of and demand for IUCDs and medication abortion (MA) products.
DKT hopes to expand the activity in the coming six (6) months to reach 35 clinics, primarily in Addis Ababa, by 2017.
Unlike classic franchise or owner-operator models, DKT’s partnership model ensures DKT and clinics each remain focused on the tasks for which they are best suited – product distribution and promotion in the case of DKT and service delivery for clinics.
“We’re very pleased with the clinic pilot so far,” says Dagnachew Alemayehu, National Key Accounts Manager for DKT Ethiopia.
“In four (4) months, partner clinics delivered 1,861 CYP and 629 individuals adopted FP for the first time.”
1. DKT Internal Research