New ad campaigns launched
In spite of several advantages over short-term methods like pills and injections, long-term methods, including intrauterine contraceptive devices (IUCD) and implants, continue to constitute just a fraction of contraceptive use in Ethiopia.
2011 Ethiopian Demographic and Health Survey (EDHS) shows that IUCD and implants make up just 14% of all contraceptive use, compared to 76% for injectables, by far the dominant method in the country.
DKT Ethiopia hopes to begin chipping away at this trend with new advertising focused on the organization’s long-term methods, Long Act IUCDs, and Trust implants.
“Ethiopians may not yet be informed about long-term methods,” says Emebet Abu, DKT’s Marketing Head.
“We hope to stimulate consumer demand, which will push providers to avail long-term methods.”
One of the common barriers to long-term methods is that providers are unaware of or even reluctant to provide the methods due to lack of training and equipment or concern over cutting into short-term method revenues.
Click to watch DKT Ethiopia’s newest ads:
Contact Fitih Tola to learn more.